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杭州龍塢茶鎮

Hangzhou Dragon Tea Town

2017年7月,盛和美受綠城集團、藍城集團邀請,為龍塢茶鎮量身打造形象標識。以古典音樂“高山流水”為創意起點,受此啟發,“高山流水龍中游”成為場地上的藝術主題。龍作為一個顯性視覺符號,被標識以“藏”的方式內化,呈現出極簡宋代美學的藝術氣質與設計感。整個標識由154根高低不一的方管,經過錯落有致的排列,給人以渾然天成之感。夜間結合燈光動畫效果,更是讓人心生歡喜——茶敬客來茶當酒,云山云去云作車。
游走于龍塢茶鎮,沿路兩邊綠草如茵,抬眼所見是紅色外墻、青灰色面磚、木色窗框的仿古建筑,不同色調的外墻搭配精致的拱門和露臺,與周邊山水、茶園爭相輝映,整體標識相得益彰。龍塢茶鎮堅持以打造 “中國茶葉第一鎮”、“國家級5A級風景區”和“國際一流會獎旅游目的地”三位一體的特色小鎮為總目標,重點做好茶與旅游、文化、科技、藝術會展等相關產業的有機融合,打造一個涵蓋“喝茶、飲茶、吃茶、用茶、玩茶、事茶”全產業鏈的歷史經典特色小鎮,成為弘揚茶文化、發展茶產業的世界之窗。

In July 2017, the now legendary logo greentown group, blue city group invited, tailored for the town of dragon tea logo image. For a classical music "picked" as the creative starting point, inspired, "dragon mountain stream middle" became the subject of art on the site. The dragon as a dominant visual symbol, is identified in the form of "Tibet" internalization, present a minimalist song dynasty aesthetic feeling of artistic temperament and design. The whole logo by 154 different square tube, through the arrangement of strewn at random have send, give a person with the feeling of like nature itself. Night lighting animation effects, is to let the heart was pleased - tea to the guest to tea when wine, car yunshan cloud to cloud.
Wandering in the town of dragon tea, grass on both sides along the way, lift eye can see is red walls, green gray brick, wood color frame of antique buildings, the exterior wall of different color is tie-in and delicate arch and terraces, and the surrounding landscape, tea plantations to reflect, the whole logo.Dragon tea town to create "the first town of Chinese tea", "national 5 a grade scenic spot" and "the international first-class award tourism destination" trinity, the characteristics of small town as the total goal focus on tea with tourism, culture, science and technology, art exhibition, the organic integration of related industries, to build a covered with "a cup of tea, tea, tea, tea, play tea, tea" the history of the whole industry chain classic characteristic town, promote the tea culture, development of tea industry of window of the world.

導視標識設計 - 景區小鎮 - 浙江杭州

 

 

 

- 盛和美專業分享 《龍塢茶鎮——高山流水龍中游》 -

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