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杭州G20峰會環境導視
Environmental Guide Signs for the G20 Hangzhou Summit
2016杭州G20峰會是主導全球經濟風向的首腦級峰會,為更好地展現杭州嶄新面貌,杭州市政府對市區公共空間的環境導視進行了全面的提升。
立足杭州千年的人文底蘊與開放活力的現代城市形象,以歷史與現代的碰撞、文化與交流的對接為出發點,在導視標牌造型上以現代設計語言表達杭州的時尚與活力;在色彩運用上選擇沉穩大氣的色調,體現千年傳承的人文底蘊。同時結合公共系統中的不同應用,有效實現了歷史與現代、東方與西方的對接與融合。
G20 Hangzhou Summit is a summit indicating the direction of the global economy. To better display Hangzhou’s brand-new appearance, Hangzhou Municipal Government upgraded the environmental guide signs in urban public spaces extensively.
Based on Hangzhou’s cultural deposits through thousands of years, open and energetic modern city image, with the collision of history and modern times, the connection between culture and communication as the starting point, the guide signs are shaped to express Hangzhou’s fashion and vitality via a modern design language; the use of color displays Hangzhou’s cultural deposits passed down through thousands of years by selecting calm and majestic hues. Meanwhile, based on different applications in the public system, the connection and fusion of history and modern times, eastern and western cultures are effectively realized.
導視標識設計 - 景區小鎮 / 城市公共 - 浙江杭州
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